Customer Profile 1:
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Name: Isha Devima
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Age: 73
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Status: Widow, Living alone
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Problem Statement: “I’m an elderly woman who recently broke her leg in an accident and I need support to help with tasks, like doing the shopping and filling out documents since my English isn’t the best. I don’t know where to get help and it leaves me feeling helpless and lonely. I have tried calling the council, but the wait times are too long.”
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“I need support for my physical well-being and daily chores, and also want to connect with someone as I have been lonely.”
Customer Profile 2:
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Name: James Smith
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Age: 27
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Status: Single, unemployed, living alone
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James has agoraphobia and anxiety disorder, making it very difficult to go outside, take care of his physical and mental health and find a job. He wants help from a care worker to live independently and receive support for tasks like shopping, and also requires mental health support.
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However it is difficult for him to reach out for help, and he doesn’t know where to turn to. He would benefit from a simple, confidential and flexible way to request help without having to wait on call.