Customer Profile 1:

  • Name: Isha Devima

  • Age: 73

  • Status: Widow, Living alone

  • Problem Statement: “I’m an elderly woman who recently broke her leg in an accident and I need support to help with tasks, like doing the shopping and filling out documents since my English isn’t the best. I don’t know where to get help and it leaves me feeling helpless and lonely. I have tried calling the council, but the wait times are too long.”

  • “I need support for my physical well-being and daily chores, and also want to connect with someone as I have been lonely.”

Customer Profile 2:

  • Name: James Smith

  • Age: 27

  • Status: Single, unemployed, living alone

  • James has agoraphobia and anxiety disorder, making it very difficult to go outside, take care of his physical and mental health and find a job. He wants help from a care worker to live independently and receive support for tasks like shopping, and also requires mental health support. 

  • However it is difficult for him to reach out for help, and he doesn’t know where to turn to. He would benefit from a simple, confidential and flexible way to request help without having to wait on call.